If you're running paid ads across Google, Meta, and TikTok simultaneously — and you have no idea which one is actually driving sales — Windsor.ai was built for that problem.
For Canadian small business owners and self-employed operators who are spending real money on digital ads, attribution is one of the biggest blind spots. You boost a Facebook post, run a Google search campaign, maybe throw some spend at TikTok — and then you look at your sales and have no idea which channel did the work.
Windsor.ai is a marketing analytics platform that pulls data from all your ad channels into one place, applies attribution modelling, and tells you which campaigns are actually generating revenue. Here's what we found.
Windsor.ai connects to your ad platforms — Google Ads, Meta, TikTok, LinkedIn, Shopify, WooCommerce, and 50+ others — and centralizes your marketing data into a single dashboard or data destination (Google Sheets, BigQuery, Looker Studio, etc.).
The core product has two main functions:
Pull raw ad performance data from every platform into one place. No more logging into five dashboards. Windsor.ai acts as the pipeline — connecting your ad accounts to wherever you want to analyze the data.
This is where it gets interesting. Windsor.ai applies AI-driven attribution to figure out which touchpoints in a customer's journey actually contributed to a conversion — not just the last click. For businesses running multi-channel campaigns, this matters a lot.
Windsor.ai is best suited for:
It's probably overkill if you're only running one ad channel with a small budget. But once you're juggling Meta + Google + any e-commerce platform, the attribution problem gets real fast.
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Starter | ~$19 USD/mo | 3 data sources, basic connectors |
| Professional | ~$99 USD/mo | Unlimited sources, attribution modelling |
| Business | Custom | Agency features, white-label, priority support |
For Canadian businesses, note that pricing is in USD — factor in the exchange rate. At current rates, the Professional plan runs roughly CAD$135/month.
The connector library is extensive — 50+ integrations covering essentially every major ad platform, CRM, and e-commerce tool. Setup is straightforward: connect your accounts, choose a data destination, and Windsor.ai handles the rest.
The AI attribution feature is the real differentiator. Most small businesses rely on last-click attribution by default — meaning they credit the last ad a customer clicked before buying. Windsor.ai's model looks at the full path, which typically reveals that your awareness campaigns (often Meta) are doing more work than last-click suggests.
The Google Sheets integration is particularly useful for Canadian SMBs who aren't ready to invest in a full BI tool — you get live ad data flowing into a spreadsheet you can customize however you want.
Windsor.ai is a data tool, not a campaign management platform. It won't optimize your ads, write copy, or suggest bid adjustments. It shows you what's happening — you still need to act on that data yourself.
For very small businesses with limited ad budgets (under $500/month total), the professional plan cost may outweigh the benefit. The attribution insights are most valuable when you have enough spend across enough channels to make the data meaningful.
Free trial available. Connect your ad accounts and see your cross-channel attribution data before committing to a paid plan.
Start Free Trial →If you're spending real money across multiple ad platforms and relying on each platform's own reporting to make decisions — you're probably misallocating budget. Each platform reports its own results optimistically. Windsor.ai gives you the actual picture.
For Canadian e-commerce operators, service businesses, and self-employed professionals running paid campaigns, it's one of the more practical analytics tools available at the SMB price point.
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