Your email list is the only marketing asset you actually own. Social media algorithms change, ad costs go up, and platforms shut down accounts — but your email list stays with you. In 2026, building a newsletter is the smartest thing a Canadian small business owner can do.
An email list gives a business a direct channel to readers and customers without relying entirely on a social platform’s distribution. Results depend on audience quality, content, cadence and the business model.
Beehiiv combines newsletter publishing, audience tools and a web publication in one platform. Review its current plans and features directly before deciding whether it fits your publishing workflow.
Explore Beehiiv’s current newsletter publishing, audience and web-publication features directly on the platform.
Affiliate disclosure: eStack.ca may earn a commission if you use the Beehiiv link below, at no additional cost to you.
View Beehiiv →Mailchimp is an established email-marketing platform with campaign, audience-management and automation features. Compare its current plans and workflow against your list size and business requirements.
Substack is a publishing platform oriented around writer-led newsletters and subscriptions. Consider whether its publishing model or a broader email-marketing platform better matches your goals.
Mailchimp and Substack are included for editorial comparison only. eStack.ca has no affiliate relationship with either platform and does not earn commissions from them.
The businesses with the best-performing newsletters send useful content, not promotions. Industry updates, tips, behind-the-scenes insights, case studies, and answers to the questions your clients ask most. Promote occasionally — help consistently.